AI Assist: 24/7 sales and customer service made easy

Tired of juggling customer conversations across multiple channels? tawk.to’s AI Assist makes it easy to provide instant support 24/7—without the high costs of hiring and training staff.

In this guide, we’ll explain AI Assist's key benefits and address possible concerns about using AI tools for support operations.

Key benefits
  • Lower labor costs
    AI Assist delivers 24/7 support at a fraction of the cost of hiring and training staff.

  • Scalability without additional expense
    AI Assist can handle unlimited inquiries simultaneously, unlike human agents who require salaries, benefits, and breaks.

  • 24/7 availability
    AI Assist ensures customers always receive instant responses, even outside business hours, preventing lost opportunities. This is especially valuable if your business serves international customers in different time zones.

  • Instant and consistent responses
    AI Assist provides immediate answers to common customer questions, improving response time and satisfaction while adhering to your business policies and messaging guidelines. This helps to eliminate inconsistencies that can occur with human agents.

  • Increased productivity
    AI Assist frees up human employees to focus on high-value tasks instead of answering repetitive questions. This can help to reduce burnout and increase efficiency by allowing your staff to handle complex inquiries requiring human expertise.

  • Higher customer satisfaction
    Customers appreciate quick and accurate responses without waiting in queues. AI Assist can personalize interactions using customer data, creating a more engaging experience.

  • Improved lead capture and sales
    AI Assist can proactively engage website visitors, qualify leads, and guide them toward a purchase or booking. This can help your business convert more leads by instantly answering pre-sales questions.

  • Multi-platform integration
    AI Assist can manage customer interactions across multiple platforms (website chat, Facebook Messenger, email, etc.) from a single place. This ensures no customer inquiry is missed, improving communication efficiency.

  • Data collection and insights
    AI Assist analyzes customer interactions to provide valuable insights on common issues, customer behavior, and trends. This can help your business refine marketing and product strategies based on real customer interactions.

  • Easy customization and training
    AI Assist can be trained with business-specific knowledge to provide accurate, on-brand responses. Unlike human employees, AI Assist doesn’t require retraining when staff turnover occurs.

When should I still use human agents?

While AI Assist can handle a high volume of inquiries, human agents are essential for:

  • Complex, emotional, or sensitive customer issues

  • High-touch sales and personalized consultations

  • Relationship building and VIP customer service

Addressing concerns about AI Assist

We understand businesses may have some concerns related to using AI. Here’s why AI Assist is a safe, powerful addition to your support team:


  • You're in control
    You can train AI Assist with your data and knowledge base and monitor its performance. You can also easily intervene and take over the conversation if needed.

  • You can get started for free
    We offer a free AI Assist plan, allowing you to experience its benefits firsthand. You can upgrade to paid plans to suit your business needs as you grow. We believe AI Assist should be accessible to everyone.


  • AI Assist is easy to set up
    We’ve designed AI Assist for ease of use. Integrating AI Assist is usually straightforward, requiring minimal technical expertise. We provide clear documentation and support to guide you.


  • Your data is secure
    We take data privacy and security very seriously. We adhere to strict industry standards and regulations to ensure your customer data is safe and protected. We're transparent about our data practices and committed to your trust.


  • AI Assist doesn’t replace your team
    AI Assist doesn’t replace human agents—it enhances customer service by managing routine inquiries efficiently. This allows you to allocate your human workforce to more meaningful interactions, leading to cost savings, increased efficiency, and happier customers.

Learn more about AI Assist

We've compiled a list of articles to guide you through everything from setting up AI Assist to advanced customizations:


Getting started with AI Assist

This is a comprehensive introduction to AI Assist’s initial setup. Learn how to activate AI Assist and start automating your customer conversations.


How AI Assist uses your data securely

Understand how we safeguard your data. This article details the security measures to protect your customer information when using AI Assist, addressing data privacy and compliance concerns.


Understanding AI Assist’s Data Sources

This article outlines the various data sources AI Assist utilizes to provide informed responses.


Understanding how AI Assist prioritizes your data sources

This article explains the prioritization process AI Assist uses when accessing and utilizing different data sources, ensuring the most relevant information is presented to your customers.


How AI Assist selects the best language model for customer conversations

Discover how AI Assist dynamically chooses the best language model to provide accurate and context-aware responses.

Setting up AI Assist to handle Facebook conversations

Manage Facebook conversations with AI Assist. This article guides you through the process of setting up AI Assist to handle customer interactions on your Facebook page, ensuring consistent and timely support across all channels.


How to get AI Assist to create leads via Google Forms

This article shows you how to integrate AI Assist with Google Forms to capture valuable lead information directly from customer conversations, streamlining your sales process.


How to get AI Assist to query a Google Sheet
Enable AI Assist to retrieve and process information from a Google Sheet for more dynamic responses.


How to Set Up a Custom API Integration
Learn how to integrate AI Assist with external APIs for a more tailored support experience.
Final thoughts

tawk.to's AI Assist empowers you to provide exceptional, multi-channel customer support, 24/7.


AI Assist doesn’t replace human agents entirely—it enhances customer service by handling routine inquiries quickly and efficiently, allowing businesses to allocate their human workforce to more impactful interactions.


By streamlining your workflow, AI Assist frees your team to focus on what matters most: building strong customer relationships and growing your business.


The result? Cost savings, increased efficiency, and happier customers.

If you’d like a detailed demonstration of how AI Assist can help your business, schedule a call with us.

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