How to set up Universal Analytics goals for tracking
Universal Analytics lets you create Goals to track specific actions on your site and in the tawk.to widget.
You can track five different kinds of Goals:
3. Pages per second
4. Screens per second
If you’re running a Google Ads campaign, you can also set Smart Goals to track conversion and get feedback from Google. You’ll be able to create sets of up to five Goals for every action you want to track.
Before creating your Universal Analytics goals, you’ll need to do the following:
- Select a Google Analytics Account and Property
- Check to make sure your Google Analytics Property is set up for Universal Analytics. GA4 doesn’t have Goals.
- Finish setting up Analytics. If you haven’t done it yet, you can check out this article for directions: Set up Universal Analytics for tawk.to.
Setting up goals
Log in to your Google Analytics account. In the Views menu, make your way to ⚙️ Administration ➞ Goals.
In the Goals view, select New Goal. You will be redirected to the Goal Setup page.
On the Goal Setup page, select Custom ➞ Continue.
In the next step, enter your desired Goal Name and Goal slot ID. As for the Type, select Event and click Continue.
In the final step, the values in the Category and Action fields will depend on the Goal you set up.
Global Site Tag setup
The value for event_category will be the one in the Category field and the value under event_action will be the one in the Action field.
Google Tag Manager setup
The event will be the value in the Category field, and the eventAction can be found in the Action field.
After copying and pasting those values, click Save and you’re done!
After the setup, you’ll be redirected back to the Goal view page. Here, you can see the new Goal you’ve created. Do make sure Recording is turned on for the specific Goal you’re tracking.
Need additional assistance tracking goals on tawk.to with Universal Analytics and GTM? Reach out in the widget. We're here to help 24/7.