Google AdWords tracking

Integrate Google AdWords with

Google conversion tracking lets you see how effectively your ad clicks are leading to valuable customer interactions in

By creating a conversion action in AdWords, you can track visitor engagement with the widget.

First, you’ll need set up the conversion action in your AdWords account and get a piece of code called a tag.

Then, to finish setting up conversion tracking, you’ll take a component of the tag and integrate it with the JavaScript API.

Finally, you’ll add the new tag to your website.

Here's what you'll need before you can set up website conversion tracking:

  • A Google AdWords account
  • A website — this is where you'll put the conversion tracking tag.
  • Ability to edit the website — either you or your webmaster will need to be able to add the tag to the site
  • A free account

Step 1 - Get the conversion tracking code (tag) from Google AdWords

Set up a conversion action in your AdWords account. Then follow these instructions from Google to get your conversion tag: Set up conversion tracking for your website - Google Ads Help.

Step 2 - Install Global site tag

If the global site tag isn't installed on all your HTML pages, Copy the tag from your AdWords account and paste it between the head tags of every page of your website. You only need to install the global site tag once per account, even if you're tracking multiple actions.

Step 3 - Get your AdWords code

Copy the code between script tags from your Google Conversion event code

Step 4 - Place the code after your widget embed code.

Copy the newly created code to the footer of your website, just below the existing chat embed code. Then Save or Publish your changes to update the site.

Was this article helpful?

57 out of 79 liked this article

Still need help? Message Us