Google AdWords tracking

Integrate Google AdWords with tawk.to

Google conversion tracking lets you see how effectively your ad clicks are leading to valuable customer interactions in tawk.to.


By creating a conversion action in AdWords, you can track visitor engagement with the widget.


First, you’ll need set up the conversion action in your AdWords account and get a piece of code called a tag.


Then, to finish setting up conversion tracking, you’ll take a component of the tag and integrate it with the tawk.to JavaScript API.


Finally, you’ll add the new tag to your website.


Here's what you'll need before you can set up website conversion tracking:

  • A Google AdWords account
  • A website — this is where you'll put the conversion tracking tag.
  • Ability to edit the website — either you or your webmaster will need to be able to add the tag to the site
  • A free tawk.to account


Step 1 - Get the conversion tracking code (tag) from Google AdWords


Set up a conversion action in your AdWords account. Then follow these instructions from Google to get your conversion tag: Set up conversion tracking for your website - Google Ads Help.


Step 2 - Install Global site tag


If the global site tag isn't installed on all your HTML pages, Copy the tag from your AdWords account and paste it between the head tags of every page of your website. You only need to install the global site tag once per account, even if you're tracking multiple actions.

Step 3 - Get your AdWords code

Copy the code between script tags from your Google Conversion event code

Step 4 - Place the code after your tawk.to widget embed code.


Copy the newly created code to the footer of your website, just below the existing tawk.to chat embed code. Then Save or Publish your changes to update the site.

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